Consumer Policy Remedies and Consumer Segment Interactions
نویسندگان
چکیده
منابع مشابه
Consumer Policy Remedies and Consumer Segment Interactions
This p(4)er introduces a framework for examining consumer and niarket problems as a function of consumer segment interaction patterns. Three patterns cf interactions are described as consisting of positive, negative, or no spillovers among consumer segments. The efficacy of regulatory remedies is shown to be affected by tiie type and extent ofthese interaction patterns. The paper complements an...
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ژورنال
عنوان ژورنال: Journal of Public Policy & Marketing
سال: 1989
ISSN: 0743-9156,1547-7207
DOI: 10.1177/074391568900800113